Google’s advanced search operators make finding exact pieces of information a breeze, and shouldn’t be anything new for a people in the SEO industry. In fact, wise SEOs have been utilizing Google search operators for years to their advantage. These special commands make regular searches seem elementary and almost laughable once you see how you can use these search operators to your SEO advantage.
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.