Ted Talks are an enjoyable medium to gain information from. Topics normally range all over the board, but there are some out there that focus specifically on digital marketing. These digital marketing Ted Talks are especially beneficial if you’re just starting out in digital marketing, SEO, or other online marketing endeavors.
DetailsContent creation is one of the most important aspects of today’s digital marketing industry. What’s changing is the way we create and deliver the content.
DetailsFor a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.
DetailsWhen assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s).
DetailsSEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
DetailsThe answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking.
DetailsThe simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.
DetailsThe importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
DetailsHTTPS, or the secure version of the ubiquitous Hyper Text Transfer Protocol, can’t solve every problem when it comes to online security. As far as preventative measures go, however, it’s relatively cheap to implement and serves as a strong baseline before tackling other, more difficult issues.
DetailsWordPress, Joomla, Drupal and many other popular website CMSs were written in a programming language called PHP. PHP version 5 is about to reach end-of-life and will stop receiving security updates in two months. Many WordPress and other PHP websites remain on version 5.6 or older. Once support for PHP 5 ends in two months, these sites are in a precarious position and will become exploitable as new PHP 5 vulnerabilities emerge without security updates.
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