Face of Denmark

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Face of Denmark is a preliminary beauty pageant for the Miss Universe, Miss International, Miss Earth, and Miss Supranational competitions. The winner of the Face of Denmark pageant goes onto represent Denmark in the Miss Universe competition.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network


To avoid over-targeting existing visitors.


A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.


We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

8.03% CTR

23% less CPA

87% ROI

From The Client

“The W Agency has been wonderful to work with.  They got are website more targeted visitors that signed up to participate in our beauty pageant.  We couldn't believe how effective the marketing turned out and how much less we had to spend compared to alternative forms of advertising."

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